GPT-4 has moved beyond the hype cycle and into real business applications. Here's how B2B companies are using it today.
Automated Report Generation: Companies are using GPT-4 to analyze data and generate executive summaries, saving hours of manual report writing.
Intelligent Customer Support: AI-powered chatbots handle 60-80% of support queries, escalating complex issues to human agents with full context.
Content Generation at Scale: Marketing teams are producing blog posts, social media content, and email campaigns 5x faster with AI assistance.
Data Analysis and Insights: GPT-4 can analyze unstructured data — emails, call transcripts, reviews — and extract actionable business insights.
The key to successful GPT-4 integration is starting small, measuring results, and iterating quickly.